We’ve been watching your brand, your moves. The way you show up in the market. And we couldn’t help but think—you’re onto something. We'd like to offer some Free Thinking. No gimmicks or fluff. Just questions, insights, and ideas to challenge assumptions, surface new opportunities, and stir the kind of momentum that doesn’t come from playing it safe.
We're not here to play it safe. This is a nudge. A provocation. A chance to think differently about what's next for your club.
What follows is a collection of questions, insights, and ideas sparked by genuine excitement—and a bit of vulnerability. Our team came together, not with a brief, but with a shared curiosity. Fueled by your brand’s potential and the opportunities we see through the lens of our expertise—as strategists, consumers, and dreamers—we built this to start a dialogue. One that’s open-ended, imaginative, and rooted in possibility.
Questions
“The best questions don’t have answers—they have consequences.”
Are you tracking revenue per player or per court?
→ Because what you track is what grows—smarter pricing, smarter scheduling, fewer dead zones. Shifting focus to Revenue Per Player—unlocking coaching, merch and F&B will accelerate growth.
Could a partnership with The Ben or The Colony Hotel change the game?
→ A collab that builds prestige, opens new channels, and elevates your brand beyond the court.
With two new clubs opening nearby, could a city-wide league or shared pass grow the pie while spotlighting your premium edge?
→ Coopetition can expand awareness faster than solo marketing.
Gen Z is forecasted to push U.S. padel players to 70K by 2026 - what's your plan to win them over?
Clinics half-full?
→ Do your Emails/ SMS/ Push notifications fire automatically 48 hours out to fill them?
What if you could be so booked that there was a wait-list?
INSIGHTS
“Seeing what everyone else has seen, and thinking what no one else has thought.”
67% of pickleball players say they're looking for something "a bit more athletic".
→ What if padel was their next move—and your biggest opportunity? Developing a clear path to approach the sport and nurture prospective players will be key.
Pop-ups convert 4x better in aspirational places.
→ Could we bring the club to Royal Poinciana, Celis, or PumpHouse to meet future players where they already are?
Targeted push-notifications drive 25-60 % more active users and bookings. Sports publishers that optimized push saw a 60 % jump in active users in 3 months; fans who get real-time alerts spend 25 % more time in-app.
SO WHAT DO YOU SAY?
Our goal was to show you we’re open to invest some thinking upfront. Let’s grab 30 minutes to talk through what’s on your mind, what’s next, and how you can unlock new energy, revenue, and relevance—without playing it safe.
Just strategy, built around your ambition.
Ideas
"Ideas are like babies, they are fragile. They should be nurtured."
What if you rewarded weekly play like a fitness app?
→ You could use PlayByPoint to automate perks for streaks—clinics, gear, priority access. Loyalty, no discounts.
Padel is still an emerging sport in the area, nurturing new players with incentives to keep them engaged and joining clinics will buy you future revenue.
What about launching corporate team-building events—custom matches, food, and swag = big margins, new buzz?
Partner with Lacoste, Wilson, or another icon—gear that carries your brand, elevates your status, and travels.
Pickleball-to-Padel Intro Packs?
→ What about a 1-4 "upgrade" sessions + rental kit + intro social to attract pickleball players? Could this be a social campaign?
Members at Equinox Rockefeller Center rave about the call booths & meeting table that let them WFH from the gym lounge.
→ Drop Zenbooth-style phone pods & sell a $X “Padel Work Club” pass.
What about a Buddy Intro? Give members a $10 credit and their friends a 50% off a Padel 101 - paid referrals beat an empty court!
→ A low-cost, coach-run intro clinic fills idle courts and converts newcomers; gyms see 28-40 % membership growth from dual-sided referral rewards.
What if we partnered with PlayByPoint to enhance the existing retargeting functionalities?
