You can move up only so much, and the more you move up, the more you are exposed to the nonsense. The business model is built on selling hours and implementations — not outcomes. The financial reward rarely matches the talent doing the work. Then layer on the dysfunction, the politics, the analysis paralysis… The same problems showing up in every organization, getting in the way of great work, of real innovation, of actual growth. You start seeing the patterns so clearly it becomes impossible to ignore. We wanted something different. Organizations where every decision matters, where there is no hiding behind fancy words or a beautiful deck. Where the bias is toward action, the appetite for experimentation is real, and reality always beats theory. Businesses where the work either moves the needle — or it doesn't. So we stopped ignoring it. We built our own model, from the ground up — designed around everything the old one got wrong.