The Role

We're not looking for a channel operator. We're looking for a cross-channel thinker who happens to be sharp on paid and organic — someone who can own the strategy behind a campaign, not just run it.

You'll work across 1–3 client accounts, building the thinking and executing the plan. Briefs, channel strategy, content direction, performance reporting — that's your world. You'll work closely with our content production team to make sure what goes out is both on-brand and built to perform.

This is an entry point into a broader strategic career at PSA. Do this well, and the path opens toward CRM, brand strategy, and full-funnel ownership.

What You'll Do

• Own campaign strategy and planning across paid and organic channels for your accounts

• Write clear, compelling briefs that give the creative team what they need to execute

• Launch and manage campaigns across Meta Ads, Google Ads, and organic social

• Track performance, build weekly reports, and turn data into actionable recommendations

• Partner with content production to align creative output with channel strategy

• Think cross-channel — connecting paid, organic, and eventually CRM into a coherent plan

  
  

What You Bring

• 2–3 years of hands-on experience with Meta Ads, Google Ads, and organic social strategy

• The ability to write a brief as confidently as you read a dashboard

• A cross-channel mindset — you think about the full journey, not just one touchpoint

• Familiarity with analytics and reporting (Meta Business Suite, GA4, or equivalent)

• Comfort working with AI tools and integrating them into your workflow

• Bonus: experience with CRM channels — email, push, or SMS

  
  

What You'll Learn

• How to think about marketing as a business lever, not just a channel

• Full-funnel strategy — from awareness to retention

• CRM and lifecycle marketing: email, push, and SMS

• How to translate business objectives into campaign architecture

• How to work across creative, strategy, and technology in a modern agency environment

• How to apply AI tools across the entire campaign workflow

  
  

Who You Are

• You think before you execute — strategy first, tactics second

• You're a clear communicator: with clients, with creatives, with data

• You take ownership without waiting to be managed

• You're curious about business, not just marketing

  
  

Details

Full-time · West Palm Beach locals preferred — in-person collaboration is part of how we work · Compensation commensurate with experience

PSA®
yout@performancestrategyagency.com